Rajiv created Chhota Bheem, Green Gold’s iconic character which become the sparkling mascot of Indian animation industry, treading an illustrious journey in to the millions of hearts of kids worldwide.
Green Gold business now spans television, movies, digital and L&M reaching a viewership of 60 million kids. It also owns and licenses India’s biggest children’s IP with over 100 brands across multiple categories.
Rajiv is often touted as India’s Walt Disney for his distinguished effort in the Indian animation industry. He is now the leader of 800 strong Green Gold family that produced a catalogue of over 10 shows, 650 episodes, 80 TV movies and 4 Feature films in last decade.