Soniya saw the potential in the widely recognized and highly successful International brands – Swiss Military by Chrono – Official licensed product of the Swiss confederation, , Jacques Lemans – An Austrian Brand well known for its design, quality and affordable pricing, Maserati Time – an Italian watch brand from the makers of Maserati, Jowissa – As a high-quality “Swiss Made” watch, AMS– Aesthetic and highly functional German Wall Clocks brand and introduced the idea of launching these brands to Skybird Inc in India. Skybird Inc is now responsible for distributing and marketing these brands, has made it available across all channels and mediums, brick and mortar as well as online on Amazon, Flipkart and Myntra. The founders of Skybird have an experience of over two decades now and have worked with brands like Casio.
For Skybird Inc, building the brands was a bigger challenge than getting the licenses from the parent companies. Gaining trust of the dealers to invest in a new brand which had not been heavily marketed was a concern initially. Internationally the brand was doing great but would the price conscious Indian consumer invest in a new mid luxury brand? An optimistic that she is, she decided to put to use the experience of the founders and her expertise for building these brands from scratch in India. Soniya, along with her colleagues, decided to launch only certain variations and designs keeping in mind the market needs. She understood that the customers would be willing to try new products at premium price, if the quality speaks for itself and they are marketed right.